This Week in Digital Marketing - October 8, 2021
The digital marketing world was turned upside down on Monday this week. Facebook, Instagram, and WhatsApp had a major outage for hours during the day. What does this mean for our clients? Well, our clients didn’t have much to worry about. We monitored the activity of the platforms and made sure to get all their posts up as soon as the platforms were working again. Along with that, many of our clients are covered on multiple channels, so they were never completely cut off from their customers.
- Do you have an agency managing your marketing channels?
- Did they react appropriately to the situation?
- How many marketing channels are you currently using?
If you’re unhappy or concerned about your answers to any of these questions, contact us for a consultation! We’d love to help you and update your marketing strategy to best fit your needs and goals.
This afternoon (Friday, October 8, Facebook reported it is experiencing another outage, though this one appears to be more limited than Monday’s outage.
Facebook tweeted: We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible and we apologize for any inconvenience.
Facebook did not say exactly what was broken.
On the user side, some people reported that Instagram refreshes are getting errors.
On the ads side, there have been reports that Facebook isn't spending anything on ads — like, there's no distribution at all. Other people are seeing it come in spikes. Some people weren't able to upload videos to the business manager. This seems to have all happened around 12pm PT.
Now that we’ve taken care of Facebook, we have a few more things to share with you this week:
- Shift your perspective
- Look for detail in close-up shots
- Turn on grid to follow the rule of thirds
- Find leading lines
- Create a sense of depth
- Play around with symmetry
- Keep it simple
- Pick the right orientation for your subject
- Use portrait mode for portraits
- Stage your shot
Google announces the new Analytics 360
On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.
Why we care: Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is that same vision, but for enterprise-level organizations. The features Google announced emphasize flexibility and scalability, which may help the tool meet the needs of more businesses.
Now that we've gotten you all caught up for the week, if your have any questions about the information we've shared or would like to know how we can help you meet your goals with a custom marketing strategy, contact us today! You can either fill our our contact form or email us: support@superioreffectmarketing.com
