Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Summer Nitsch
Owner and CEO
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Tony Baker
Account Manager and Communication
Professionalism, creative solutions, and dedication–we knew Tony was the perfect fit for SEM. Whether it's designing and developing new websites, customizing a new logo, or video editing–Tony dives right in with a thirst for perfection. Tony’s extroverted personality brings a sense of comfort to our partners. His creative flare doesn’t stop after 5 pm, he loves to go home and paint and strengthen his right brain even more. His creative spark was nurtured at University of Wisconsin-Superior where he majored in Theater. You will definitely know when Tony is in the office because of the cool, cool, cool vibe he gives off! He is always ready to tackle the next big creative project and client, and loves a challenge. I mean, if you can make dunnage materials exciting, you have a unique ability!.
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Kamarie Stringer
Digital Creator
Kamarie is a social media specialist with over two years of independent experience helping brands grow through intentional, organic marketing. She specializes in high-performing short-form content, including trending Reels and video strategies that capture attention and drive meaningful engagement. With a strong understanding of platform trends and audience behavior, Kamarie blends creativity with strategy to build content that feels authentic and aligned. Her organic growth expertise brings a fresh, forward-thinking perspective to the team, helping brands show up confidently and consistently online. Plus, if you are in need of a good snack, chances are she has something delicious to share!
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Hope Wall
Graphic Design Team
Our graphic design team, lead by Hope Wall, possesses a collective of 22 years experience in creating visual concepts, using computer software or by hand, that communicate ideas to inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as websites, business cards, flyers, advertisements, brochures, magazines, and reports.
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Yash Chhabra
Website Developer & Analytics
Yash is a driven junior currently attending the University of Wisconsin-Superior (UW-Superior), majoring in Computer Science with a minor in Mathematics. His background provides a strong foundation for the technical and analytical challenges he'll be tackling with us. Yash first connected with the team over the summer, sharing a mutual curiosity and excitement about Superior Effect Marketing. "I'm incredibly excited to contribute and give more than I have to the team." He's already jumped into the Superior Effect culture, having loved participating in the Dragon Boat Festival, recognizing that team activities are just as important as the work itself. Yash is also a dedicated athlete, playing tennis for UW-Superior. If you’re ever free when they have a match nearby, he invites everyone to come cheer the team on!
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Sharan Kanugovi
Business Analytics & Finance
Sharan is a Business and Finance student at UW-Superior, his primary role at Superior Effect Marketing is to find, analyze, and report data to support decision-making. But he isn't just about the spreadsheets; he also builds cool apps that solve real business problems. Sharan is on the tennis team at UWS and is actively involved in various campus clubs and organizations. When he’s not on the court or in the office, you can find him playing pool or driving his Passat.
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Scott Erickson
Website Development Team
Our Web Team is a collection of developers who are brought together in order to create digital-based content. Within the team, we have individuals that specialize in user experience, javascript, CSS, HTML, and stay up to date on the latest design elements for responsive websites. Led by Scott Erickson, our website development has continued to expand and is always current with the latest trends and best practices utilized in our online world. The number of developers involved varies and could actually change depending on the project.
Summer Nitsch has been in the advertising world for over 15 years and marketing for over 25. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients
Tyler St. Marie
Photo & Videography Team
Tyler St. Marie sets the standard for our real-world work. His attention to detail is sublime! With his direction and our creative team’s vision, our Videographers shoot and edit video footage. Most times they're involved in post-production after the video has been shot. They may handle everything from interviewing to editing film, or they may just operate the camera itself. Same with our Photographers who analyze and plan the composition of photographs and use various photographic techniques and lighting equipment to capture subjects in professional-quality photographs to be used to market or advertise services to attract clients.
